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Today's Hours 8am - 11pm estFor cooling effect during the hot summer months, operate fan blades in the forward or counter-clockwise rotation. This provides a down-draft airflow by forcing the room air towards the floor, giving a wind-chilled cooling effect. During the winter months heat rises, so the fan blades should be operated in reverse position, or clockwise rotation. This provides an updraft airflow by forcing the room air towards the ceiling. This pushes the trapped warm air down and out towards the perimeter of the room. Thus, providing better distribution of heat without the chilling effect.